I'm a marketing executive who specializes in building scalable, data-driven growth engines for mission-driven organizations. I grew up in the craft - design, production, storytelling - and never lost it. That background gives me something most VPs can't offer: the ability to see a brand the way an audience does, and translate that into strategy that actually converts.

At Vertex Education, I scaled student enrollment from 12,000 to 28,000+ and anchored $80M+ in annual recurring revenue through omnichannel demand generation, lifecycle marketing, and a relentless focus on the full customer journey. I also launched a new B2B service line from scratch - building the offer, the enablement, and the pipeline - which speaks to my agility across both B2B and B2C models.

Before stepping into marketing leadership, I spent nearly a decade in pastoral ministry - including planting and leading a church from the ground up. That experience gave me a deep, firsthand understanding of how mission-driven organizations make decisions, adopt technology, communicate, and grow. Today I combine both worlds: high-performance marketing strategy and real nonprofit experience.

I'm known for building teams with unusually high retention - not because I manage well, but because I create environments where people do their best work and know it.